New Open & Close resealable label


In accordance with the ANCI-CONAI agreement that made plastic plates and cups to be treated within the plastic waste flow collection, DOpla through the New Open & Close resealable label wanted to focus the attention on the value of plastic disposables if duly treated after use, promoting and informing the consumer the right way. This message was supported and sustained by COREPLA via a national communications platform including an intensive press coverage on the foremost Italian press such as Il Corriere della Sera, Repubblica, Panorama, Il Mondo, l’Espresso and a tv advertising campaign.